"Hug Your Customers" is a business philosophy that emphasizes the importance of building strong relationships with customers. It encourages companies to go beyond traditional customer service by creating emotional connections, fostering loyalty, and ensuring customer satisfaction. This approach can lead to repeat business and positive word-of-mouth referrals. The concept was popularized by Jack Mitchell, a retail executive known for his customer-centric strategies. By treating customers like family and prioritizing their needs, businesses can differentiate themselves in competitive markets. This philosophy not only enhances customer experiences but also contributes to long-term success and profitability.