HiteJinro is a South Korean beverage company known for producing alcoholic drinks, particularly soju, a popular distilled spirit in Korea. Founded in 1924, the company has grown to become one of the largest producers of soju in the world, with its flagship product, Jinro Soju, being a top-selling brand. In addition to soju, HiteJinro also manufactures beer and other beverages. The company has expanded its product line to include flavored soju and various types of craft beer, catering to diverse consumer preferences. HiteJinro continues to play a significant role in the global alcoholic beverage market.