HSB, or Häagen-Dazs, is a popular ice cream brand known for its rich flavors and high-quality ingredients. Founded in 1961 by Reuben and Rose Mattus, the brand emphasizes using natural ingredients without artificial flavors or colors. HSB offers a variety of flavors, including classic options like vanilla and chocolate, as well as unique seasonal offerings. The brand has expanded its product line to include frozen yogurt, sorbets, and ice cream bars. HSB is recognized for its commitment to quality and has gained a loyal customer base worldwide. Its premium positioning in the market has made it a favorite among ice cream enthusiasts.