Reuben and Rose Mattus were the founders of Häagen-Dazs, a popular ice cream brand known for its rich flavors and high-quality ingredients. They started their business in the 1960s, focusing on creating a premium product that stood out in the crowded ice cream market. Their dedication to quality helped establish the brand's reputation and popularity. The couple's innovative marketing strategies also played a significant role in the brand's success. They emphasized the European-style of their ice cream, despite being an American company, which appealed to consumers seeking a luxurious treat. Their vision and hard work transformed Häagen-Dazs into a household name.