Häagen-Dazs is a premium ice cream brand known for its rich flavors and creamy texture. Founded in 1961 by Reuben and Rose Mattus in the United States, the brand emphasizes high-quality ingredients and traditional production methods. It offers a variety of flavors, including classic options like vanilla and chocolate, as well as unique combinations. The name "Häagen-Dazs" was created to evoke a European heritage, although it has no actual meaning in any language. The brand has expanded its product line to include sorbets, frozen yogurt, and ice cream bars, maintaining its reputation for indulgent desserts.