Goji berries are small, red fruits that grow on the Lycium barbarum plant, native to Asia. They have been used in traditional medicine for centuries and are often consumed dried, fresh, or in juice form. Goji berries are known for their sweet and slightly tangy flavor. These berries are rich in vitamins, minerals, and antioxidants, making them popular in health foods. They are believed to support immune function, improve skin health, and promote eye health due to their high levels of beta-carotene and zeaxanthin. Goji berries can be easily added to smoothies, salads, or snacks.