Gallup is a global analytics and consulting company known for its public opinion polls and research. Founded in 1935 by George Gallup, the organization focuses on measuring attitudes and behaviors through surveys. Gallup's data is widely used by businesses, governments, and organizations to understand public sentiment and improve decision-making.
In addition to polling, Gallup offers various services, including employee engagement assessments and management consulting. Their research covers a range of topics, such as politics, economics, and health, providing valuable insights that help leaders and policymakers make informed choices based on public opinion trends.