YouGov is a global public opinion and data company that specializes in market research. Founded in 2000, it uses online surveys to gather insights on various topics, including politics, consumer behavior, and social issues. The company provides businesses and organizations with valuable data to help them make informed decisions. YouGov operates in multiple countries and has a diverse panel of respondents. Its data is often used by media outlets, governments, and corporations to understand public sentiment and trends. The company is known for its innovative approach to polling and its ability to deliver real-time insights.