Public opinion refers to the collective attitudes and beliefs of individuals on various issues, policies, or events. It is shaped by factors such as personal experiences, media influence, and social interactions. Public opinion can be measured through surveys and polls, which help gauge the sentiments of a population regarding specific topics. Understanding public opinion is crucial for policymakers, as it can impact decision-making and governance. It reflects the values and priorities of society, influencing everything from elections to legislation. By analyzing public opinion, leaders can better address the needs and concerns of their constituents.