Euromonitor International is a global market research company that provides data and analysis on various industries, economies, and consumers. Founded in 1972, it offers insights to help businesses make informed decisions and understand market trends. The company covers a wide range of sectors, including consumer goods, travel, and healthcare. With a presence in over 100 countries, Euromonitor International utilizes a combination of primary and secondary research methods to gather information. Their reports and databases are widely used by companies, governments, and academic institutions to support strategic planning and market entry strategies.