Echinacea purpurea, commonly known as purple coneflower, is a flowering plant native to North America. It belongs to the Asteraceae family and is recognized for its striking purple petals and prominent cone-shaped center. This perennial plant typically grows in prairies and open woodlands, thriving in well-drained soil and full sun. The plant is often used in herbal medicine, particularly for its potential immune-boosting properties. Many people take Echinacea supplements to help prevent or treat colds and other respiratory infections. Its popularity has led to extensive cultivation, making it a common sight in gardens and natural landscapes.