The De Beers Group is a multinational corporation known for its diamond exploration, mining, and trading activities. Founded in 1888, it has played a significant role in the diamond industry, controlling a large portion of the world's diamond supply. The company is headquartered in London, United Kingdom, and operates in various countries, including Botswana, Namibia, and South Africa. De Beers is also involved in diamond retail through its brand, De Beers Jewellers. The company emphasizes ethical sourcing and sustainability, aiming to ensure that its diamonds are conflict-free and responsibly mined. Through initiatives like the Kimberley Process, De Beers works to promote transparency in the diamond supply chain.