De Beers Jewellers is a renowned luxury diamond company founded in 1888. It is known for its high-quality diamonds and exquisite jewelry designs. The brand has played a significant role in the diamond industry, particularly in marketing diamonds as symbols of love and commitment. The company operates globally, with flagship stores in major cities and a strong online presence. De Beers is also involved in sustainable practices, focusing on ethical sourcing and environmental responsibility in its diamond mining operations. This commitment helps ensure that their products are not only beautiful but also responsibly sourced.