Data-Driven Decision Making (DDDM) is a process where decisions are based on data analysis rather than intuition or personal experience. Organizations collect and analyze relevant data to identify trends, patterns, and insights that inform their strategies. This approach helps improve accuracy and effectiveness in decision-making. By utilizing tools and techniques such as data analytics and business intelligence, companies can make informed choices that enhance performance and drive growth. DDDM is widely used across various sectors, including marketing, finance, and healthcare, allowing organizations to respond quickly to changes and optimize their operations.