Cuddle therapy is a form of alternative therapy that involves physical touch, specifically cuddling, to promote emotional well-being. Practitioners, often referred to as cuddle therapists, provide a safe and non-sexual environment where clients can experience the benefits of human connection. This practice aims to reduce stress, anxiety, and feelings of loneliness through the comfort of touch. During a cuddle therapy session, clients can engage in various forms of cuddling, such as hugging or simply lying close together. The sessions are designed to foster trust and intimacy, helping individuals feel more relaxed and supported. Research suggests that cuddling can release oxytocin, a hormone associated with bonding and happiness, enhancing overall mental health.