Conversion Tracking is a method used by businesses to measure the effectiveness of their marketing efforts. It involves monitoring specific actions taken by users, such as making a purchase, signing up for a newsletter, or downloading an app. By tracking these conversions, companies can understand which campaigns are driving results and optimize their strategies accordingly. To implement Conversion Tracking, businesses often use tools like Google Analytics or Facebook Pixel. These tools collect data on user interactions and help marketers analyze the performance of their ads. This information is crucial for improving return on investment (ROI) and making informed decisions about future marketing initiatives.