Performance measurement is the process of evaluating how well an organization, team, or individual is achieving their goals. It involves setting specific objectives and using various metrics to assess progress. By tracking performance, businesses can identify areas for improvement and make informed decisions to enhance efficiency and effectiveness. In many cases, performance measurement relies on tools like Key Performance Indicators (KPIs) and dashboards to visualize data. These tools help managers and employees understand their performance levels and align their efforts with the overall strategy of the organization. Ultimately, effective performance measurement fosters a culture of accountability and continuous improvement.