PPC Advertising, or Pay-Per-Click Advertising, is an online marketing model where advertisers pay a fee each time their ad is clicked. This method allows businesses to gain visibility on search engines like Google and social media platforms. Advertisers bid on keywords relevant to their products or services, and their ads appear in search results or on websites that are part of an advertising network. The primary goal of PPC Advertising is to drive traffic to a website, increasing the chances of conversions, such as sales or sign-ups. Advertisers can track the performance of their campaigns, making it easier to adjust strategies and optimize their return on investment (ROI).