A Social Media Manager is a professional responsible for creating, curating, and managing content across various social media platforms. Their main goal is to engage with the audience, build brand awareness, and drive traffic to the company's website. They analyze social media metrics to understand what content works best and adjust strategies accordingly. In addition to content creation, a Social Media Manager often interacts with followers, responds to comments, and monitors trends in the industry. They may work with tools like Hootsuite or Buffer to schedule posts and track performance, ensuring that the brand maintains a consistent online presence.