Consumer goods packaging refers to the materials and design used to enclose products intended for sale to the public. This packaging serves multiple purposes, including protecting the product, providing information, and attracting consumers. Common materials used in packaging include plastic, glass, metal, and paper. Effective packaging not only safeguards the product during transportation and storage but also plays a crucial role in marketing. It often features branding elements, such as logos and colors, to help consumers identify their favorite products. Additionally, packaging can include important details like nutritional information and usage instructions.