Retail packaging refers to the materials and design used to enclose products for sale in stores. It serves multiple purposes, including protecting the product, providing information to consumers, and attracting attention on store shelves. Effective retail packaging can enhance the shopping experience and influence purchasing decisions. In addition to functionality, retail packaging often reflects the brand's identity and values. It can include elements like logos, colors, and graphics that resonate with target customers. Sustainable packaging options are also becoming increasingly popular, as consumers seek environmentally friendly choices in products and their packaging, aligning with trends in sustainability and eco-consciousness.