Client relations refer to the strategies and practices that businesses use to manage their interactions with clients. This includes understanding client needs, providing support, and maintaining open lines of communication. Effective client relations help build trust and loyalty, which can lead to repeat business and positive referrals. Good client relations involve active listening and responsiveness to client feedback. Companies often use tools like Customer Relationship Management (CRM) systems to track interactions and preferences. By fostering strong relationships, businesses can enhance client satisfaction and improve overall service quality, ultimately contributing to long-term success.