Channel O is a South African music television channel that primarily focuses on broadcasting music videos, particularly in the genres of hip-hop, R&B, and pop. Launched in 1997, it has become a significant platform for promoting African artists and their music, showcasing both local and international talent. The channel is known for its vibrant programming, which includes music countdowns, interviews, and live performances. Channel O plays a crucial role in the African music industry by providing exposure to emerging artists and contributing to the growth of the continent's music scene.