Trace TV is a music and entertainment television network that focuses on urban music genres, including hip-hop, R&B, and reggae. Launched in 2003, it aims to promote artists and music from diverse cultures, particularly those from Africa and the Caribbean. The channel features music videos, interviews, and lifestyle programming that resonate with its target audience. In addition to its television broadcasts, Trace TV has expanded its presence through digital platforms and social media, allowing viewers to access content anytime and anywhere. The network also organizes events and awards to celebrate talent in the urban music scene, fostering a sense of community among fans and artists alike.