Cereal characters are fictional mascots created to promote breakfast cereals. These characters often have unique personalities and traits that appeal to children, making the cereals more attractive. Examples include Tony the Tiger for Frosted Flakes and Toucan Sam for Froot Loops. They are typically featured in advertisements, packaging, and promotional materials. These mascots often embody fun and adventure, encouraging kids to enjoy their breakfast. Many cereal characters have become iconic over the years, contributing to brand recognition and loyalty. Their colorful designs and catchy slogans help make breakfast a more engaging experience for young consumers.