Campaign tactics refer to the specific strategies and actions used to achieve the goals of a campaign, whether in politics, marketing, or social movements. These tactics can include methods like advertising, public relations, grassroots organizing, and digital outreach. Each tactic is designed to engage the target audience effectively and drive desired outcomes. Effective campaign tactics often involve a mix of communication channels and techniques. For instance, a political campaign might use social media to reach younger voters while employing traditional media like television and radio to connect with older demographics. The choice of tactics depends on the campaign's objectives and the characteristics of the audience.