Traditional media refers to established forms of communication that have been used for many years, such as newspapers, television, and radio. These platforms deliver news, entertainment, and information to a wide audience, often relying on scheduled programming and print publications. Unlike digital media, traditional media typically involves one-way communication, where content is created by professionals and consumed by the public. While it has faced challenges from the rise of social media and online news, traditional media remains an important source of information for many people around the world.