Buzz marketing is a strategy that aims to create excitement and conversation around a product or service. It often relies on word-of-mouth promotion, encouraging customers to share their experiences with others. This can be achieved through social media, events, or unique campaigns that capture attention and generate interest. The goal of buzz marketing is to create a "buzz" that spreads organically, leading to increased brand awareness and customer engagement. Companies may use influencers or create memorable experiences to spark discussions, ultimately driving sales and building a loyal customer base. Examples include viral campaigns or product launches that capture public interest.