Word-of-Mouth is a form of communication where people share information about products, services, or experiences with others. This informal exchange often occurs between friends, family, or colleagues and can significantly influence opinions and decisions. Positive or negative experiences can spread quickly, impacting a brand's reputation. Businesses often encourage Word-of-Mouth marketing by providing excellent service or products that customers want to talk about. This type of marketing is cost-effective and relies on trust, as recommendations from personal connections are often seen as more credible than traditional advertising methods.