A branding strategy is a plan that outlines how a company will present itself to the public and differentiate its products or services from competitors. It involves defining the brand's identity, including its values, mission, and unique selling points. This strategy helps create a consistent image and message across all marketing channels, making it easier for customers to recognize and connect with the brand. Effective branding strategies often include elements like logo design, color schemes, and taglines that resonate with the target audience. By establishing a strong brand presence, companies can build customer loyalty, enhance their reputation, and ultimately drive sales.