A tagline is a short, memorable phrase used in marketing to convey the essence of a brand or product. It often highlights a key benefit or unique selling point, making it easier for consumers to remember the brand. For example, the tagline for Nike is "Just Do It," which inspires action and motivation. Taglines are essential for building brand identity and recognition. They can be found in advertisements, on packaging, and in promotional materials. A well-crafted tagline can create an emotional connection with the audience, helping to differentiate a brand from its competitors, such as Coca-Cola with its famous tagline, "Open Happiness."