Negative campaigning is a political strategy where candidates focus on criticizing their opponents rather than promoting their own policies. This approach often involves highlighting flaws, scandals, or unpopular decisions made by the rival, aiming to sway public opinion against them. Such tactics can be seen in various elections, including those involving presidential candidates or local officials. While negative campaigning can be effective in gaining attention, it may also lead to voter disillusionment and a decrease in overall trust in the political process.