Artist branding refers to the process of creating a unique identity for an artist, which helps them stand out in a competitive market. This identity encompasses various elements, including the artist's style, visual aesthetics, and the message they convey through their work. Effective branding allows artists to connect with their audience and build a loyal fan base. A strong artist brand can also influence how the artist is perceived in the industry, impacting opportunities for collaborations, exhibitions, and sales. By consistently presenting their brand across different platforms, such as social media and galleries, artists can enhance their visibility and establish a recognizable presence in the art world.