Personal branding is the process of creating a unique image and reputation for yourself in the eyes of others. It involves showcasing your skills, values, and personality to stand out in a competitive world. Just like a company uses a logo and marketing to attract customers, individuals can use their personal brand to connect with opportunities, whether in their career or personal life. Building a strong personal brand requires consistency and authenticity. This means being true to who you are and sharing your story through various platforms, such as social media or a personal website. By doing so, you can attract the right audience and create meaningful connections that align with your goals.