Music promotion refers to the strategies and activities used to increase awareness and sales of music. This can involve various methods such as social media marketing, live performances, and collaborations with other artists. The goal is to reach a wider audience and build a fan base for the artist or band. Effective music promotion often includes engaging with fans through platforms like Instagram and TikTok, as well as utilizing streaming services like Spotify and Apple Music. Additionally, working with music blogs and radio stations can help artists gain exposure and connect with potential listeners.