Artist development is the process of nurturing and enhancing an artist's skills, image, and career potential. This can involve training in areas such as vocal performance, songwriting, and stage presence. The goal is to help the artist grow creatively and commercially, ensuring they are well-prepared for the music industry. In addition to skill-building, artist development often includes branding and marketing strategies. This may involve creating a unique image, establishing a social media presence, and connecting with industry professionals. Ultimately, effective artist development aims to create a sustainable career for the artist in the competitive world of music.