"Aman Ki Asha" is a peace initiative launched in 2010 by the Times of India and Jang Group of Pakistan. Its primary goal is to foster goodwill and understanding between the people of India and Pakistan. The campaign promotes dialogue, cultural exchange, and collaboration in various fields, including art, music, and sports. The initiative aims to address the historical tensions between the two nations by highlighting shared values and common interests. Through various events and programs, "Aman Ki Asha" encourages citizens to engage in conversations that promote harmony and reduce misconceptions, ultimately striving for a peaceful coexistence.