The "AMUL Girl" is a popular advertising mascot for AMUL, a dairy cooperative based in India. She is depicted as a young girl dressed in a polka-dotted dress and a blue and white cap, often holding a tub of butter or cheese. The character first appeared in 1966 and has since become an iconic symbol of the brand. The advertisements featuring the AMUL Girl are known for their witty and topical humor, often addressing current events and social issues. Each ad typically includes a catchy tagline that plays on words, making the messages memorable and engaging for the audience.