Brand mascots are characters or figures created by companies to represent their brand and engage with customers. These mascots often embody the brand's values and personality, making them memorable and relatable. They can be animals, people, or even inanimate objects, and are used in advertising, packaging, and promotions to create a connection with the audience. The use of brand mascots can enhance brand recognition and loyalty. For example, Tony the Tiger represents Kellogg's Frosted Flakes, while Ronald McDonald is the face of McDonald's. These characters help to create a fun and approachable image for the brand, making it easier for consumers to remember and relate to the products.