AMUL is a well-known dairy cooperative based in India, established in 1946. It is managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF) and is famous for its high-quality milk and dairy products. The brand is recognized for its iconic mascot, the AMUL Girl, who features in various advertisements promoting its products. The cooperative was formed to support local dairy farmers and ensure fair prices for their milk. AMUL offers a wide range of products, including milk, butter, cheese, and ice cream, making it a household name in India. Its success has inspired similar cooperatives across the country.