Website traffic refers to the number of visitors that a website receives over a specific period. This traffic can come from various sources, including search engines, social media, and direct visits. Understanding website traffic is essential for website owners and marketers, as it helps them gauge the effectiveness of their online presence and marketing strategies. Analyzing website traffic involves looking at metrics such as page views, unique visitors, and bounce rates. Tools like Google Analytics can provide insights into user behavior, allowing website owners to make informed decisions to improve user experience and increase engagement.