Web traffic refers to the amount of data sent and received by visitors to a website. It is typically measured in terms of the number of visitors, page views, and the duration of their stay. High web traffic indicates that a site is popular and engaging, while low traffic may suggest the opposite. Web traffic can be influenced by various factors, including search engine optimization (SEO), social media promotion, and online advertising. Analyzing web traffic helps website owners understand user behavior, improve content, and enhance overall site performance to attract more visitors.