Visual merchandising is the practice of designing and arranging retail spaces to enhance the shopping experience and encourage sales. This involves the strategic placement of products, signage, and displays to attract customers' attention and guide them through the store. Effective visual merchandising can create an inviting atmosphere and highlight key items. Key elements of visual merchandising include color, lighting, and layout. Retailers often use these elements to create themes or seasonal displays that resonate with customers. By presenting products in an appealing way, businesses aim to increase customer engagement and ultimately boost sales.