Product display refers to the way items are presented in a retail environment to attract customers and encourage sales. This can include the arrangement of products on shelves, the use of signage, and the overall layout of the store. Effective product displays highlight key features and benefits, making it easier for shoppers to find what they need. Good product display techniques can enhance the shopping experience by creating an inviting atmosphere. Strategies may involve using color, lighting, and thematic arrangements to draw attention to specific items. Retailers often analyze customer behavior to optimize their displays for maximum impact.