Vegan makeup refers to cosmetic products that do not contain any animal-derived ingredients. This includes common components like beeswax, carmine, and lanolin, which are often found in traditional makeup. Instead, vegan makeup uses plant-based alternatives, making it suitable for those who follow a vegan lifestyle or prefer cruelty-free options. In addition to being free from animal ingredients, many vegan makeup brands also prioritize ethical practices. This means they often do not test their products on animals, aligning with the values of consumers who are concerned about animal welfare. Popular brands in the vegan makeup industry include Too Faced, e.l.f. Cosmetics, and Urban Decay.