Sustainable beauty refers to the practice of creating and using beauty products that are environmentally friendly and ethically sourced. This includes using natural ingredients, minimizing waste, and ensuring that products are cruelty-free. Brands often focus on sustainable packaging, such as recyclable or biodegradable materials, to reduce their impact on the planet. Additionally, sustainable beauty promotes transparency in the supply chain, allowing consumers to make informed choices. Many companies are now adopting practices that support fair trade and local communities, ensuring that the production of beauty products benefits both people and the environment. This movement encourages a more responsible approach to personal care and cosmetics.