Cruelty-free makeup refers to cosmetic products that are not tested on animals at any stage of their development. This means that neither the finished product nor its ingredients have been subjected to animal testing. Many consumers choose cruelty-free options to support ethical practices in the beauty industry and to promote the welfare of animals. In addition to being cruelty-free, many brands also focus on using natural or vegan ingredients, which can further appeal to environmentally conscious shoppers. Popular cruelty-free brands include Too Faced, Urban Decay, and Tarte, all of which have made commitments to avoid animal testing and promote humane practices.