Touchpoints are the moments when a customer interacts with a brand or product. These interactions can happen through various channels, such as websites, social media, customer service, or even in-store experiences. Each touchpoint plays a crucial role in shaping the customer's perception and overall experience with the brand. For example, when a customer visits a company's website to browse products, that visit is a touchpoint. Similarly, if they call customer support for assistance, that interaction is another touchpoint. By understanding and optimizing these moments, businesses can enhance customer satisfaction and build stronger relationships with their audience.