technology acceptance models
Technology acceptance models are frameworks that help explain how users come to accept and use new technologies. These models typically focus on factors like perceived ease of use and perceived usefulness, which influence a user's decision to adopt a technology. By understanding these factors, developers and organizations can design better products that meet user needs.
One of the most well-known models is the Technology Acceptance Model (TAM), developed by Fred Davis in the 1980s. TAM suggests that if users find a technology easy to use and beneficial, they are more likely to accept and utilize it. This model has been widely applied in various fields, including information systems and e-learning.