The Technology Readiness Index (TRI) is a tool used to measure how ready individuals or organizations are to adopt new technologies. Developed by A. Parasuraman, the TRI assesses four key dimensions: optimism, innovativeness, discomfort, and insecurity. These dimensions help identify attitudes toward technology and predict how likely someone is to embrace new tech solutions. By understanding their TRI score, businesses can tailor their strategies to better introduce new technologies to their employees or customers. This can lead to smoother transitions and increased acceptance, ultimately enhancing productivity and innovation within the organization.